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A big book of press clippings each month may look impressive. In some cases, like when you want something for visitors to leaf through in your reception, it’s crucial.
But if you need to influence a large network of channel partners with a constant flow of publicity, forget it. The ‘thunk’ factor of a chunky clippings book impresses no-one if it’s full of reprints and tiny mentions.
Rainier PR employs the right results communication methods to ensure that your publicity gets in front of the right people.
Equally, we have standard evaluation models but we establish individual, appropriate metrics for each client. Of course volume of publicity is important, but it needs to be in the most influential media to have maximum impact for clients, and it needs to communicate the right points in the right way.
Here are our campaigns of the month to give you a taste of our recent work.
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Sinequa | Supporting sales
Rainier PR used proactive newsjacking coupled with a journalist buddy programme to develop a sales pipeline for enterprise search pioneer Sinequa.
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Transversal | Issues based campaign
Rainier PR utilised an issues based campaign to position Transversal as a leader in web based customer service for the web 2.0 era.
Full story |
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Corvil | Product Launch
Rainier PR conducted a face-to-face media tour to make the highly technical product easier to understand and more appealing to journalists.
Full story
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Call Connection | News based Campaign
Rainier PR employed an ongoing campaign to support its rapid growth and raise awareness of new partners, by targeting key publications.
Full story
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Inclarity | Issues based campaign
Rainier PR implemented a unique photo-led campaign to raise awareness of the cost cutting opportunities provided by Inclarity's hosted telephony and VoIP solutions.
Full story
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Exony | Brand building campaign
Rainier PR developed a newsworthy story to build awareness of Exony's flagship Virtualized Interaction Manager product.
Full story
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Quicksilva | Issues based campaign
Rainier PR raised Quicksilva's profile through an issues-based campaign centred around organisations impacted by the NHS Connecting for Health Programme. Full story
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