Rainier PR wins Call Connection

30 March 2007

Ipswich-based insurance contact centre Call Connection has hired Rainier PR to help grow its profile during a period of ambitious expansion. Rainier PR will initially promote Call Connection’s recent successes in the Sunday Times Top 100 Best Places to Work 2007 awards, where it came top in the Fair Deal sector, and its role in handling thousands of calls for Red Nose Day. The win follows positive publicity that Rainier PR attained for Call Connection while working jointly with its communications supplier.

Working with leading insurance companies, Call Connection filters customer calls to put them in touch with insurers who are able to offer them the right product at the right price. This brings down the cost of customer acquisition for insurers and provides a free, time-saving method for consumers to buy insurance, without having to trawl the internet or Yellow Pages. It currently handles over 55,000 calls every week and has plans to double in size over the next two years.

Call Connection MD Graeme Kalbraier said: “We enjoy a healthy profile locally and, situated in the heart of Ipswich, we’re very prominent in the town’s business community. As we are seeing phenomenal growth at the minute we want to take our message out to the wider insurance and trade media. We decided to engage with Rainier PR due to its strong track record, allied to a local and national presence.”

Chris Measures, director of Rainier PR’s Cambridge office, said that the win demonstrated the growth of East Anglian business confidence. “More and more local companies are coming to us, looking to raise their profile outside of the region. This shows that firms in the East of England are striking out to make their mark, Call Connection being one of the finest examples.”