Alpheus Solutions looks to new PR strategy

19 March 2007

Rainier PR today announced that it has been appointed by Alpheus on a six-month PR contract. Rainier PR has been briefed to generate external awareness for Alpheus’ consultancy practice in the mobile sector, specifically for areas including mobile data delivery, mobile publishing, mobile payments, project management, outsourcing and other forms of consultancy in the mobile arena.

Alpheus was founded in 1996 and is based in London and Frankfurt. Providing services to financial institutions and mobile telecommunications companies, the firm’s ethos is based on providing high-value, tailored consultancy based solely on its clients’ agendas. Alpheus works across the entire mobile telecoms industry, working for major European telcos, content providers and mobile enablers, and their experience includes work with Simpay, the former interoperable mobile payments consortium.

“ Our clients engage Alpheus to drive the conversion of strategy into action,” said Nick Sex, CEO of Alpheus. “They come back to us time and again to enlist our help in solving tough business problems because of our results-driven focus, our reliability and our experience in the sector. Alpheus' revitalised marketing campaign will help us to generate new opportunities in the rapidly developing mobile space.”

Initially appointed for six months, Rainier PR seeks to retain the client on an ongoing basis following success with this early period. Director Emily Farrell will oversee the account, adding to her client base in the telecoms sector.

“We’ve worked with Alpheus when the company has conducted PR in the past and there’s a reason why they came back to us. Still, we proved through a three-way pitch process that we brought the best strategy and approach to meet Alpheus’ needs. This is indicative of the one-two punch we can bring to companies in the mobile sector,” said Stephen Waddington, managing director of Rainier PR.