Friday, July 4, 2008

Cision incision

Question: name a press relations database company that settles out of court with an aggrieved PR agency about a breach of contract matter, then calls the agency a few days later to try to sell it more services? And then sends a joke bull whip a week or so later in a further weak and severely misguided bid to sell its wares?

Answer: Cision.

The Cision vision is apparently "a consistent promise in every market". Can't speak for that, but you've consistently p&ssd me off with everything you've ever done.

Here's the sorry tale:
- December 2007, Rainier PR serves breach of contract notice on Cision over failure to provide a database that works properly. Cision fails to acknowledge this through various ranks of command and simply buries its head in the sand
- March 2008, Cision chases invoice payment and threatens court action
- April 2008, Cision finally joins the dots and realised why the invoices are being binned. Still threatens court action
- May 2008, letter from lawyer saying you're daft as a brush, Cision backs down with no apology
- June 2008, Cision starts laying on the sales charm thick and we can't stop giggling

Mad as sticks. The chaps at Gorkana and PR Newswire enjoyed the saga mind.

Labels: , , ,

Marketing Blogs - BlogCatalog Blog Directory.