Back to the future (him, not us I mean)
A few short points:
1. Rainier PR held its 10th birthday party this week.
2. Our very first bit of national press coverage was this corker, front page of The Sun. We gently arranged for the then Rt Hon Peter Mandelson MP to open a tech lab in Cambridge dressed in 'strange attire', at a time when tabloid speculation about his personal life was rife. That's how to make a tech product launch dominate P1 of a national.
3. 10 years on, Mandy is now back in the Cabinet, as opposed to the closet.
Funny old world.
Labels: birthday, government, Peter Mandelson, public relations, rainier pr
posted by Steve Earl @ 5:23 PM
1 Comments
1 Comments:
The best bit of the story was that Mandy wrote to the client after the event (and The Sun cover) congratulating them on the coverage and acknowledging that we'd outsmarted the PR master.
Whatever your views of him as an individual it, he is razor sharp, and handled this situation with complete aplomb.
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