Wadds' tech pr blog
Monday, April 21, 2008
Installing a 3 mobile broadband USB modem
How often is plug and play actually that? Quick installs are so rarely quick: plug, install drivers, restart, install an application and restart is more usually the score.
How often is plug and play actually that? Quick installs are so rarely quick: plug, install drivers, restart, install an application and restart is more usually the score.Labels: blogger
Permalink | 6 comments | Stephen Waddington @ 12:27 PM
Two techy questions on Femtocell and Wordpress
Is anyone aware of any Femtocell trials that I could get involved in? I am desperately seeking a solution to mobile phone connectivity in an area of rural Northumberland. Femtocell would be the perfect solution but is it all hype or are there real products emerging?
Second issue: we’re thinking of switching this blog to Wordpress. Is anyone aware if it’s possible to do this while maintaining the integrity of permalinks? Postings on Wordpress forums are conflicting and initial work we’ve done using the Wordpress macros has reformatted all the links.
Is anyone aware of any Femtocell trials that I could get involved in? I am desperately seeking a solution to mobile phone connectivity in an area of rural Northumberland. Femtocell would be the perfect solution but is it all hype or are there real products emerging?Second issue: we’re thinking of switching this blog to Wordpress. Is anyone aware if it’s possible to do this while maintaining the integrity of permalinks? Postings on Wordpress forums are conflicting and initial work we’ve done using the Wordpress macros has reformatted all the links.
Labels: blogger
Permalink | 2 comments | Stephen Waddington @ 11:36 AM
Thanks for the links…
Here’s a bit of blatant bit of social media link love. Thanks for links from friends at FeverBee, Liberate Media, Stop Twitter Spam, Tom Murphy, Getting Ink, Blog Till you Drop! and Seventy Seven Spinning Around.
Here’s a bit of blatant bit of social media link love. Thanks for links from friends at FeverBee, Liberate Media, Stop Twitter Spam, Tom Murphy, Getting Ink, Blog Till you Drop! and Seventy Seven Spinning Around.Labels: blogger, social media
Permalink | 1 comments | Stephen Waddington @ 11:28 AM Tuesday, April 08, 2008
Social media measurement camp
This morning we attended the Social Media Measurement Camp driven by the good folk at social marketing agency NixonMcInnes. The event was organised on the back of a recent Chinwag event where attendees were completely under whelmed by the panel discussion.
To some extent by-passing the issue of whether social media should be measured or not, Will McInnes kicked off proceedings by asking everyone to tell us what they were hoping to get from the meeting. The answers were a myriad of client-centric: how to make money from the agencies; to just getting a better understanding of the environment from others.
The main points of discussion were what should we measure and how we can present it to clients and provide proof points and case studies. One of the subjects we touched upon was also how can those working in social media, PR themselves? We all have a gut feeling that this works much better than traditional PR and the other marketing disciplines but how do we get others to believe in it?
The great thing about the event was that it was inclusive and a discussion. It wasn’t a case of five guys stood in front of everyone arguing their point of view and promoting themselves – it was a group of like-minded people trying to establish a set of metrics. The key difference was that it felt truly social, almost as if we are on the verge of something brilliant and we are all contributing.
It was organic, like a real life wiki: at Rainier PR we’re driven by a quest to figure out how to monetise social media for ourselves as much as our clients; by comparison Chamelon’s Drew Davies is far more high-brow: social marketing return is based on a karma model - you get back what you invest in the community – which was a concept I liked.
As with all these things, it’s good to realise just how much you don’t know about social media and how much you have to learn. I’d urge anyone who has the faintest interest (Stuart Bruce, Simon Collister, the boys at Weber, Stephen Davies, Ian Delaney, Neville Hobson, Drew B, and Daljit Bhurj were all sorely missed) in social media to sign up for the next session.
Update: Tim Callington has also blogged about the meeting.
This morning we attended the Social Media Measurement Camp driven by the good folk at social marketing agency NixonMcInnes. The event was organised on the back of a recent Chinwag event where attendees were completely under whelmed by the panel discussion.To some extent by-passing the issue of whether social media should be measured or not, Will McInnes kicked off proceedings by asking everyone to tell us what they were hoping to get from the meeting. The answers were a myriad of client-centric: how to make money from the agencies; to just getting a better understanding of the environment from others.
The main points of discussion were what should we measure and how we can present it to clients and provide proof points and case studies. One of the subjects we touched upon was also how can those working in social media, PR themselves? We all have a gut feeling that this works much better than traditional PR and the other marketing disciplines but how do we get others to believe in it?
The great thing about the event was that it was inclusive and a discussion. It wasn’t a case of five guys stood in front of everyone arguing their point of view and promoting themselves – it was a group of like-minded people trying to establish a set of metrics. The key difference was that it felt truly social, almost as if we are on the verge of something brilliant and we are all contributing.
It was organic, like a real life wiki: at Rainier PR we’re driven by a quest to figure out how to monetise social media for ourselves as much as our clients; by comparison Chamelon’s Drew Davies is far more high-brow: social marketing return is based on a karma model - you get back what you invest in the community – which was a concept I liked.
As with all these things, it’s good to realise just how much you don’t know about social media and how much you have to learn. I’d urge anyone who has the faintest interest (Stuart Bruce, Simon Collister, the boys at Weber, Stephen Davies, Ian Delaney, Neville Hobson, Drew B, and Daljit Bhurj were all sorely missed) in social media to sign up for the next session.
Update: Tim Callington has also blogged about the meeting.
Labels: blogger, social media
Permalink | 5 comments | Stephen Waddington @ 1:08 PM Saturday, March 08, 2008
Two-faced Twitter
Stephen Davies is pissed off at Twitter users such as myself and Ged Caroll that pipe Twitter updates automatically to their Facebook profiles.
Examples of syndication exist all over the online and social media worlds. Twitter users cross post to blogs via widgets and vice versa by cross linking. There are no hard and fast rules of etiquette yet. We’re all learning.
Stephen Davies is pissed off at Twitter users such as myself and Ged Caroll that pipe Twitter updates automatically to their Facebook profiles.Examples of syndication exist all over the online and social media worlds. Twitter users cross post to blogs via widgets and vice versa by cross linking. There are no hard and fast rules of etiquette yet. We’re all learning.
Labels: blogger, social media
Permalink | 5 comments | Stephen Waddington @ 10:27 AM Monday, January 28, 2008
Wadds Tech PR blog goes mobile
We’ve been encouraged to join Mippin's beta service and gone mobile. Point your mobile device at the mobile version of Wadds’ Tech PR blog. Neat eh?
We’ve not made any changes to the site, nor done any additional coding. Instead Mippin sucks in content from RSS feeds on the web and optimises it into a perfect format for a mobile phone screen.
Be very excited. As a publisher I can deliver content via a mobile channel without any changes to my existing publishing infrastructure.
Mippin currently serves ads on its own populated pages and will add ads to third party publisher owned material with an explicit opt-in on a revenue share basis.
The tools used to mobilise Wadds' Blog will become publicly available soon so the hope is that a high number of publishers take advantage of them, creating a mobile eco-system.
Update: you can link directly to the mobile blog at mippin.com/waddsblog.
We’ve been encouraged to join Mippin's beta service and gone mobile. Point your mobile device at the mobile version of Wadds’ Tech PR blog. Neat eh?We’ve not made any changes to the site, nor done any additional coding. Instead Mippin sucks in content from RSS feeds on the web and optimises it into a perfect format for a mobile phone screen.
Be very excited. As a publisher I can deliver content via a mobile channel without any changes to my existing publishing infrastructure.
Mippin currently serves ads on its own populated pages and will add ads to third party publisher owned material with an explicit opt-in on a revenue share basis.
The tools used to mobilise Wadds' Blog will become publicly available soon so the hope is that a high number of publishers take advantage of them, creating a mobile eco-system.
Update: you can link directly to the mobile blog at mippin.com/waddsblog.
Labels: blogger, technology
Permalink | 2 comments | Stephen Waddington @ 6:27 PM
Living up to Skype hype
You know that you’ve cracked it as a blogger when people pitch stories to you (mostly rubbish) and send you kit to review. A pair of PAYG 3 Skypephones from the gang at 3mobilebuzz loaded with £30 credit is the best bit of kit that I’ve been sent to date.
Two months on and 3mobilebuzz has done a good job. The blogosphere is awash with favourable reviews. And little wonder: the 3 Skypephone is a nice bit of kit. Here are five reasons that I’m going to keep using mine.
1. Mobile TV: this is the first time I have experienced mobile TV for more than 10 seconds without the picture breaking into black blocks and the audio failing. It works.
You know that you’ve cracked it as a blogger when people pitch stories to you (mostly rubbish) and send you kit to review. A pair of PAYG 3 Skypephones from the gang at 3mobilebuzz loaded with £30 credit is the best bit of kit that I’ve been sent to date.Two months on and 3mobilebuzz has done a good job. The blogosphere is awash with favourable reviews. And little wonder: the 3 Skypephone is a nice bit of kit. Here are five reasons that I’m going to keep using mine.
1. Mobile TV: this is the first time I have experienced mobile TV for more than 10 seconds without the picture breaking into black blocks and the audio failing. It works.
Labels: blogger, technology
Permalink | 0 comments | Stephen Waddington @ 11:45 AM
Hatches and despatches
Richard Millington is fed up with Blogger and has moved to Typepad and started a new blog called Feverbee.
Richard Millington is fed up with Blogger and has moved to Typepad and started a new blog called Feverbee.
Andrew Smith is back on the scene with a new digital PR and marketing firm called Escherman. The New View from
Update your RSS Readers.
Labels: blogger
Permalink | 0 comments | Stephen Waddington @ 11:28 AM Friday, January 04, 2008
Links for 04-01-2008
There’s been some original thinking going on in the PR blogosphere this week. I guess the New Year prompts a period of reflection. Here’s some of the interesting stuff that I’ve read.
Have a good weekend.
There’s been some original thinking going on in the PR blogosphere this week. I guess the New Year prompts a period of reflection. Here’s some of the interesting stuff that I’ve read.Have a good weekend.
Labels: blogger, social media
Permalink | 0 comments | Stephen Waddington @ 5:03 PM Thursday, January 03, 2008
Facebook faces backlash
Many are talking about 2008 being the year Facebook feels the backlash from users.
After riding the storm following the palaver with Beacon, Facebook now must deal with the criticism levelled at it following its banning of Robert Scobleizer Scoble from using the social networking site for violating their terms of use.
Facebook’s reaction will be telling as to how they position themselves in the future. Will they continue to ban Scoble for flouting their rules or will they give in to a guy who has 5000 friends on the site and a high level of influence.
Does anyone care apart from a handful of bloggers?
Many are talking about 2008 being the year Facebook feels the backlash from users.After riding the storm following the palaver with Beacon, Facebook now must deal with the criticism levelled at it following its banning of Robert Scobleizer Scoble from using the social networking site for violating their terms of use.
Facebook’s reaction will be telling as to how they position themselves in the future. Will they continue to ban Scoble for flouting their rules or will they give in to a guy who has 5000 friends on the site and a high level of influence.
Does anyone care apart from a handful of bloggers?
Labels: after work, blogger, social media, technology
Permalink | 2 comments | Stephen Waddington @ 3:27 PM Friday, December 14, 2007
Links for 14-12-2007
Invitations to Spock started as a trickle yesterday and have turned into a torrent today. It’s good for digging dirt on your social network.
Invitations to Spock started as a trickle yesterday and have turned into a torrent today. It’s good for digging dirt on your social network.
space for £5.99 per month.
Labels: after work, blogger, social media
Permalink | 0 comments | Stephen Waddington @ 3:22 PM Thursday, December 13, 2007
Look ma, I’m on Sky News!
Last week our very own Tim Hoang took part in an interview with Sky News about Facebook’s apology for its Beacon application.
The key issues Yorkshire-boy covered about Facebook and Beacon were that:
1) Beacon was a PR disaster more than anything else
2) Facebook and the social media space are still young and inevitably are prone to cock-ups. We're all learning
3) The average Facebook user doesn't actually know about Beacon, and, anecdotally those that do actually like its targeted approach
Last week our very own Tim Hoang took part in an interview with Sky News about Facebook’s apology for its Beacon application.The key issues Yorkshire-boy covered about Facebook and Beacon were that:
1) Beacon was a PR disaster more than anything else
2) Facebook and the social media space are still young and inevitably are prone to cock-ups. We're all learning
3) The average Facebook user doesn't actually know about Beacon, and, anecdotally those that do actually like its targeted approach
Labels: blogger, media, PR, social media, technology
Permalink | 1 comments | Stephen Waddington @ 9:13 AM Friday, November 30, 2007
Sorry seems to be the hardest word
The blogosphere is the new confessional, it appears.
The senior VP of Yahoo’s online channel division, Rich Riley, has been forced into an embarrassing mea culpa for a power outage that potentially cost e-traders millions of dollars – by apologising on his blog.
During the busiest 24-hour online purchasing period of the year this Monday, when online retail is thought to have broken the $700m barrier, the service outage left many of Yahoo’s Small Business Merchant programme unable to process orders.
Riley expresses his deep regret but I’m of the mind that a mere blog apology is a rather half-hearted and weak way to fess up to your customers.
Permalink
|
0 comments
| Stephen Waddington @ 3:48 PM
The blogosphere is the new confessional, it appears.The senior VP of Yahoo’s online channel division, Rich Riley, has been forced into an embarrassing mea culpa for a power outage that potentially cost e-traders millions of dollars – by apologising on his blog.
During the busiest 24-hour online purchasing period of the year this Monday, when online retail is thought to have broken the $700m barrier, the service outage left many of Yahoo’s Small Business Merchant programme unable to process orders.
Riley expresses his deep regret but I’m of the mind that a mere blog apology is a rather half-hearted and weak way to fess up to your customers.
Wednesday, November 21, 2007
Event report: NMK – Clients in the wild
Last night both myself and Wadds went to NMK’s Clients in the Wild seminar (disclosure: I work both for Rainier PR and NMK) in Piccadilly Circus.
I’d encourage anyone who is interested in social media whether you work in PR, marketing or in-house to attend these things (whether NMK or These4Walls or other events) not just to listen to the three talking heads of early 90's boyband lookalike Drew Benvie (the first blog I ever subscribed to), Will McInnes from Nixonmcinnes and Sarah Ogden from Midnight Communications, but also to network afterwards. You end up learning so much.
The debate began with the startling news that we were no longer in control of the message. Whilst hardly a revelation along the lines of string theory or Newton’s laws of gravity – it was a good place to start and a good place for Will to sound off about how screwed up the PR industry is. Will’s argument wasn’t whether PR can control the message (has it ever been able to?) but more with how the PR industry demonstrates value in PR 1.0, let alone PR 2.0.
My main bug bear with the debate was that no one gave a sufficient answer to the question how do you measure influence? Mat Morrison, unfortunately not the 90s rap star who got a friend to do his community service but the Digital Planning Director for Porter Novelli showed me the model they used. It was a spider diagram showing how influencers are interconnected to their audiences though much like every other diagram couldn’t show influence just numbers.
Personally, like the panel, I think the measurement depends on the objectives of the client – they are the ones who pay the fees – if they think a feature in The Times would sell x amount of products then all the PR industry can do is advise – push back if unrealistic or help them achieve it. And ditto if they want to target bloggers. Simon Collister asked whether we should scrap the way we ‘do’ PR in this new world. I’d be inclined to disagree- certainly the tactics we (and many other companies) use for our clients still works and is profitable. And as Sarah rightly pointed out, PR tactics should include social media as part of the strategy (depending on the objectives) not just tagged on to existing campaigns. What we have is good it just needs to evolve quicker with the change in the environment.
Most of the more interesting discussions came after the actual seminar with Adam Parker from webitpr elaborating on an earlier point he made about the Northern Rock fiasco. Adam asked why the directors of the company didn’t engage with the public and communicate the huge sums of money they donate to charity (5 per cent of all profit apparently) by visiting local branches.
Ged Carroll has written an excellent post about the event which I urge you to check out.
Last night both myself and Wadds went to NMK’s Clients in the Wild seminar (disclosure: I work both for Rainier PR and NMK) in Piccadilly Circus.I’d encourage anyone who is interested in social media whether you work in PR, marketing or in-house to attend these things (whether NMK or These4Walls or other events) not just to listen to the three talking heads of early 90's boyband lookalike Drew Benvie (the first blog I ever subscribed to), Will McInnes from Nixonmcinnes and Sarah Ogden from Midnight Communications, but also to network afterwards. You end up learning so much.
The debate began with the startling news that we were no longer in control of the message. Whilst hardly a revelation along the lines of string theory or Newton’s laws of gravity – it was a good place to start and a good place for Will to sound off about how screwed up the PR industry is. Will’s argument wasn’t whether PR can control the message (has it ever been able to?) but more with how the PR industry demonstrates value in PR 1.0, let alone PR 2.0.
My main bug bear with the debate was that no one gave a sufficient answer to the question how do you measure influence? Mat Morrison, unfortunately not the 90s rap star who got a friend to do his community service but the Digital Planning Director for Porter Novelli showed me the model they used. It was a spider diagram showing how influencers are interconnected to their audiences though much like every other diagram couldn’t show influence just numbers.
Personally, like the panel, I think the measurement depends on the objectives of the client – they are the ones who pay the fees – if they think a feature in The Times would sell x amount of products then all the PR industry can do is advise – push back if unrealistic or help them achieve it. And ditto if they want to target bloggers. Simon Collister asked whether we should scrap the way we ‘do’ PR in this new world. I’d be inclined to disagree- certainly the tactics we (and many other companies) use for our clients still works and is profitable. And as Sarah rightly pointed out, PR tactics should include social media as part of the strategy (depending on the objectives) not just tagged on to existing campaigns. What we have is good it just needs to evolve quicker with the change in the environment.
Most of the more interesting discussions came after the actual seminar with Adam Parker from webitpr elaborating on an earlier point he made about the Northern Rock fiasco. Adam asked why the directors of the company didn’t engage with the public and communicate the huge sums of money they donate to charity (5 per cent of all profit apparently) by visiting local branches.
Ged Carroll has written an excellent post about the event which I urge you to check out.
Labels: after work, blogger, media, PR, social media, technology
Permalink | 9 comments | Stephen Waddington @ 2:25 PM Tuesday, November 06, 2007
La Donna é Mobile
There’s been much debate recently about the relevance of Twitter and whether there is any point to microblogging technology. Is there a big enough audience for it? How much information can you really convey in 160 characters? And who wants to be pestered throughout the day with meaningless updates? We are in the world of Web 2.0! Shouldn’t we be leaving video voicemails, sending picture messages and flying space cars?
Well new research has just come out that we are texting more than we ever have done. In fact this year text messaging is up 25 per cent on 2006, hitting 1.2 billion a week according to the Mobile Data Association (MDA). This suggests that all those doomsayers criticising the potential of Twitter (me included) should realise that text messaging was in many ways out of date before it even started.
Before we all start insisting on 3D phones, e-mail watches, etc we have to remember that we are the minority: there’s still a huge a market out there for simple communication channels. L8erz
There’s been much debate recently about the relevance of Twitter and whether there is any point to microblogging technology. Is there a big enough audience for it? How much information can you really convey in 160 characters? And who wants to be pestered throughout the day with meaningless updates? We are in the world of Web 2.0! Shouldn’t we be leaving video voicemails, sending picture messages and flying space cars?Well new research has just come out that we are texting more than we ever have done. In fact this year text messaging is up 25 per cent on 2006, hitting 1.2 billion a week according to the Mobile Data Association (MDA). This suggests that all those doomsayers criticising the potential of Twitter (me included) should realise that text messaging was in many ways out of date before it even started.
Before we all start insisting on 3D phones, e-mail watches, etc we have to remember that we are the minority: there’s still a huge a market out there for simple communication channels. L8erz
Labels: blogger, social media, technology
Permalink | 2 comments | Stephen Waddington @ 3:10 PM Wednesday, October 31, 2007
Don’t dare RIP TWL
TWL has closed. The site brought a much needed spark of fun to tech PR. Its success was more than demonstrated by last week’s Flackenhacks gig and now like Spin Bunny before it, it’s gone without a moment’s notice, just as it hit its stride.
Is TWL quitting at the top, or has it been hit with its first legal action? As far as I’m concerned whatever the reason it’s an absolute travesty and we can only hope that it is a ruse and part of a far grander plan.
Who wants to join my campaign to bring TWL back?
TWL has closed. The site brought a much needed spark of fun to tech PR. Its success was more than demonstrated by last week’s Flackenhacks gig and now like Spin Bunny before it, it’s gone without a moment’s notice, just as it hit its stride.Is TWL quitting at the top, or has it been hit with its first legal action? As far as I’m concerned whatever the reason it’s an absolute travesty and we can only hope that it is a ruse and part of a far grander plan.
Who wants to join my campaign to bring TWL back?
Labels: blogger
Permalink | 5 comments | Stephen Waddington @ 10:27 AM Tuesday, October 30, 2007
Flackenhack video, tips for hacks and flogging a dead horse
If you watch Porter Novelli’s Flackenhack awards video on You Tube you’ll learn that Phil Muncaster never has less than three women in his view at any one time, Andy Smith looks like a grown up Shaggy from Scooby Doo and Anthony Mayfield wears a vest. And you might even spot TWL himself. Worth watching.
My old blogging pal and travel writer Mark Hodson has been in touch with a top ten list of rants from PRs, intended as a response to his previous top Ten Tips for PRs. There are no surprises but it’s worth a read nonetheless.
Thanks to Paul Wooding for hopefully bringing the debate around Gareth Davies’s PR Week generalist versus specialist letter to a close today. It’s turned into a cyclical argument that has got all concerned some attention but I don’t think there’s anything left to be said on the topic. We’ve got a lot of respect for Paul - he did a cracking job as master of ceremonies at the Flackenhacks gig last week.
If you watch Porter Novelli’s Flackenhack awards video on You Tube you’ll learn that Phil Muncaster never has less than three women in his view at any one time, Andy Smith looks like a grown up Shaggy from Scooby Doo and Anthony Mayfield wears a vest. And you might even spot TWL himself. Worth watching.My old blogging pal and travel writer Mark Hodson has been in touch with a top ten list of rants from PRs, intended as a response to his previous top Ten Tips for PRs. There are no surprises but it’s worth a read nonetheless.
Thanks to Paul Wooding for hopefully bringing the debate around Gareth Davies’s PR Week generalist versus specialist letter to a close today. It’s turned into a cyclical argument that has got all concerned some attention but I don’t think there’s anything left to be said on the topic. We’ve got a lot of respect for Paul - he did a cracking job as master of ceremonies at the Flackenhacks gig last week.
Labels: after work, agency life, blogger, media, PR, social media, technology
Permalink | 1 comments | Stephen Waddington @ 3:49 PM Wednesday, October 24, 2007
Copping the Flack
A quick shout out to our friends at The World’s Leading for last night’s excellent Flackenhack awards in Piccadilly. It was rather like the Restaurant at the End of the Universe, where everyone gets reunited after a long absence. The awards were entertaining and, unlike certain other PR events (no names), brief. Great night, great craic, thanks very much!
A quick shout out to our friends at The World’s Leading for last night’s excellent Flackenhack awards in Piccadilly. It was rather like the Restaurant at the End of the Universe, where everyone gets reunited after a long absence. The awards were entertaining and, unlike certain other PR events (no names), brief. Great night, great craic, thanks very much!Labels: after work, blogger
Permalink | 1 comments | Stephen Waddington @ 8:47 AM Wednesday, October 10, 2007
Victoria Beckham: a shameless stunt
Hot on the heels of news that Victoria Beckham has joined the world of blogging – LIVE FROM PARIS! – it would appear that the publicity-starved poppet stumbled across another event that was taking in Paris this week.
Jurors from the Princess Diana inquest trial were touring sites pertinent to the hearing, and little miss tits-on-a-stick just so happened to wander out of the hotel at the exact same time the world’s paparazzi were there waiting for the inquest tour party – fancy that.
Coincidence? It was almost a carbon copy of the footage of Di emerging from the Ritz that night 10 years ago. Thankfully, Mrs B avoided the temptation to later become involved in a high speed car chase.
Now I’m no fan of the continued furore surrounding Princess Di – the proper verdict already seems pretty clear to me – but I think Victoria Beckham could have given this PR opportunity a miss. Permalink | 0 comments | Stephen Waddington @ 12:20 PM
Hot on the heels of news that Victoria Beckham has joined the world of blogging – LIVE FROM PARIS! – it would appear that the publicity-starved poppet stumbled across another event that was taking in Paris this week.Jurors from the Princess Diana inquest trial were touring sites pertinent to the hearing, and little miss tits-on-a-stick just so happened to wander out of the hotel at the exact same time the world’s paparazzi were there waiting for the inquest tour party – fancy that.
Coincidence? It was almost a carbon copy of the footage of Di emerging from the Ritz that night 10 years ago. Thankfully, Mrs B avoided the temptation to later become involved in a high speed car chase.
Now I’m no fan of the continued furore surrounding Princess Di – the proper verdict already seems pretty clear to me – but I think Victoria Beckham could have given this PR opportunity a miss. Permalink | 0 comments | Stephen Waddington @ 12:20 PM
Tuesday, July 24, 2007
Wii Salute You
Search Engine Optimisation has played a key role in marketing and will continue to do so as more consumers look to pull information rather than have it pushed at them.
One SEO blog site that I have been following quite keenly is Darin Carter’s Search Engine Marketing. The latest posting offers a Nintendo Wii for the reader who creates the best post about Darin’s blog with links to various areas of his site.
All I can say is that I’ve learnt enough for Darin to see that it is a very cynical way of getting his site further up the rankings by attracting linkbacks – a staple of effective SEO.
However, for his efforts I’ve included a link to his blog in this posting. Good luck Darin.
Search Engine Optimisation has played a key role in marketing and will continue to do so as more consumers look to pull information rather than have it pushed at them.One SEO blog site that I have been following quite keenly is Darin Carter’s Search Engine Marketing. The latest posting offers a Nintendo Wii for the reader who creates the best post about Darin’s blog with links to various areas of his site.
All I can say is that I’ve learnt enough for Darin to see that it is a very cynical way of getting his site further up the rankings by attracting linkbacks – a staple of effective SEO.
However, for his efforts I’ve included a link to his blog in this posting. Good luck Darin.
Labels: blogger, social media
Permalink | 0 comments | Stephen Waddington @ 10:51 AM Friday, July 20, 2007
A Blog’s Life
Guardian-reading bloggers will be left spitting their lattes out today after reading the thoughts of one Andrew Keen. His book “Cult of the Amateur” blames blogging for undermining our culture and economy with second-rate information.
You can see his point, Web 2.0 does allow the unenlightened to mislead us with inaccurate posts on the likes of Wikipedia. But does that mean that ALL of us are omitting ill-educated rubbish into the Ether, just because we don’t have some BBC sub checking out our work?
I think it’s up to the individual to judge what they accept as gospel and what they reject as ‘amateur’. Permalink | 0 comments | Stephen Waddington @ 4:01 PM
Guardian-reading bloggers will be left spitting their lattes out today after reading the thoughts of one Andrew Keen. His book “Cult of the Amateur” blames blogging for undermining our culture and economy with second-rate information.You can see his point, Web 2.0 does allow the unenlightened to mislead us with inaccurate posts on the likes of Wikipedia. But does that mean that ALL of us are omitting ill-educated rubbish into the Ether, just because we don’t have some BBC sub checking out our work?
I think it’s up to the individual to judge what they accept as gospel and what they reject as ‘amateur’. Permalink | 0 comments | Stephen Waddington @ 4:01 PM
Shocker: Edelman analysis says Edelman blogger is top
The World’s Leading has proved that its editorial integrity has not been remotely influenced by a recent deal with Edelman.
It has poked fun at a survey of the most influential bloggers by Edelman has ranked Edelman blogger Steve Rubel as the most influential blogger. Rankings were derived from a combination of blog hits, Facebook friends and contacts on LinkedIn.
The World’s Leading has proved that its editorial integrity has not been remotely influenced by a recent deal with Edelman.
It has poked fun at a survey of the most influential bloggers by Edelman has ranked Edelman blogger Steve Rubel as the most influential blogger. Rankings were derived from a combination of blog hits, Facebook friends and contacts on LinkedIn.
Labels: agency life, blogger
Permalink | 1 comments | Stephen Waddington @ 8:11 AM 
