Buzz monitoring is very much in vogue in social networks and digital communities. It enables brand owners to track discussions relating to their assets. A new tool called Twilert borrows the Google Alert model and allows registered users to set up alerts for keywords. I’ve been putting it through its paces over the past 24 hours and made some really neat discoveries.
It’s very easy to set up terms related to your company name, client brands and track your own name or Twitter moniker. Now instead of feeding data into buzz monitoring tools to track discussions in real time reports can now be fed directly into your inbox. No client will fail to be impressed by a ‘live’ snapshot of how their brand or product is being discussed.
For example by creating targeted alerts I’ve generated databases of Twitter users that are interested geocaching, Northumberland, tech PR and are seeking a PR agency. I know they’re motivated because they are having discussions about these topics with their Twitter network.
Next I could invite these individuals to join a special interest community built around a related proposition or I could attempt to engage with them directly via Twitter. It’s very simple and quick to do, yet the potential is incredibly powerful.
If there is a downside to Twilert it is that it isn’t possible to receive alerts in real time. The shortest alert period is 24 hours. If that period is reduced Twilert will have created a very potent tool.
Great stuff. Love Twitter, me.
We hear you about the more regular alerts. It's 24 hours at the minute as we want to make sure the service works perfectly before making the alerts more regular. We're working on it though.
Thanks
Dan
Twilert.com
