Thursday, August 07, 2008
Look the udder way
Cow PR secured a cracking hit in PR Week this morning for its claim that seven out of 10 FTSE 100 companies are at risk of being brand-jacked because they have left their ID unclaimed on Twitter. Cow PR director Dirk Singer cautions "Owning your Twitter feed is critical to protect your brand reputation."
Tags: PR Week, Stephen Davies Permalink |
Tags: PR Week, Stephen Davies Permalink |
Comments:
Wadds - think you've started something of a moovement with this post.
Of course (and you'll excuse me for milking this for all it's worth) but all of PR Week's followers are actually getting their twitterfeeds thanks to me and Drew.
Not sure how much buttering up we'd need to hand them back...
Right - will stop the puns now.
Of course (and you'll excuse me for milking this for all it's worth) but all of PR Week's followers are actually getting their twitterfeeds thanks to me and Drew.
Not sure how much buttering up we'd need to hand them back...
Right - will stop the puns now.
I confess that if I see the plain old Cow moniker on Twitter I may get a tad confused - I see lots of Twitter messages from cows.
Dirk has obviously gone through the trouble to register thisiscow in various places
For example I see on flickr it's the same, he's taken thisiscow but not cowpr
I don't think anyone thinks you are an idiot Dirk, but I'd love to know. Why are you so keen to get rid of the PR bit?
For example I see on flickr it's the same, he's taken thisiscow but not cowpr
I don't think anyone thinks you are an idiot Dirk, but I'd love to know. Why are you so keen to get rid of the PR bit?
# posted by 
: 8:48 AM
: 8:48 AM
This is just getting daft. Web site URL, title and meta data says Cow PR. PR Week says Cow PR. But it ain’t Cow PR, just Cow. Fair enough. Gonna see if the NFU wants the Twitter moniker :-)
@dirk Yep, we registered @rainierpr after reading your piece in PR Week, and then checked out your moniker
To maybe wrap things up, now that Stephen’s deleted the twitter ID, I’ll be honest: On reflection I got this one wrong.
What I said was completely true - we are changing our brand and moving everything over to thisiscow.com from cowpr.com, for reasons I won't bore everyone with!
And I did register everything to do with the new ID, so you will find thisiscow on flickr, friendfeed and so on.
But, clearly I can’t expect people to immediately refer to us as something else after 5+ years, especially as has been said, the cowpr.com digital footprint is all over the place. So, I should have taken our old as well as our new URL.
You know, I actually considered it, but dismissed the thought along the lines of noone would care too much (as we’re clearly not a FTSE100 company)
Thirdly I lost my rag and took it personally, after spending a lot of last Sunday matching the FTSE100 to Twitter – not an easy task when your one year old son loves bashing things!
I hate the self important chest puffing, that sometimes goes on in this space, and well, touche!
I mean, big f*cking deal. I should have admitted right away that I only did half the job, shrugged it off as just one of those things, and left it at that, rather than let it rumble on.
I guess I did what I wouldn’t tell a client to do, but then I’m sure we’re not the first agency to be better with other people’s brands than our own!
Anyway, that’s it from me, you will find me here,or here. Nice to meet all of you!
What I said was completely true - we are changing our brand and moving everything over to thisiscow.com from cowpr.com, for reasons I won't bore everyone with!
And I did register everything to do with the new ID, so you will find thisiscow on flickr, friendfeed and so on.
But, clearly I can’t expect people to immediately refer to us as something else after 5+ years, especially as has been said, the cowpr.com digital footprint is all over the place. So, I should have taken our old as well as our new URL.
You know, I actually considered it, but dismissed the thought along the lines of noone would care too much (as we’re clearly not a FTSE100 company)
Thirdly I lost my rag and took it personally, after spending a lot of last Sunday matching the FTSE100 to Twitter – not an easy task when your one year old son loves bashing things!
I hate the self important chest puffing, that sometimes goes on in this space, and well, touche!
I mean, big f*cking deal. I should have admitted right away that I only did half the job, shrugged it off as just one of those things, and left it at that, rather than let it rumble on.
I guess I did what I wouldn’t tell a client to do, but then I’m sure we’re not the first agency to be better with other people’s brands than our own!
Anyway, that’s it from me, you will find me here,or here. Nice to meet all of you!
Cow PAT??
Loving this one! PR is becoming a survival of the fittest game at the moment it seems!
On my jollies for 2 weeks now so see you at the end of August maybe?
Loving this one! PR is becoming a survival of the fittest game at the moment it seems!
On my jollies for 2 weeks now so see you at the end of August maybe?
Dirk's response does him credit as he's admitted he mishandled this and made a bigger deal out of it than was needed.
So boys (and it is all boys). You have had your fun.
Maybe it's now time to draw a line under the guffawing that's going on here. Something that was funny for about 10 minutes is beginning to smack of something more unpleasant.
Wadds I notice one of your staff is boasting about having taken the PR Week ID on his blog.
Tell him to give that nice man Danny Rogers his ball back please. Or do your employees have nothing better to do with their day?
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So boys (and it is all boys). You have had your fun.
Maybe it's now time to draw a line under the guffawing that's going on here. Something that was funny for about 10 minutes is beginning to smack of something more unpleasant.
Wadds I notice one of your staff is boasting about having taken the PR Week ID on his blog.
Tell him to give that nice man Danny Rogers his ball back please. Or do your employees have nothing better to do with their day?
# posted by : 10:00 AM
: 10:00 AM
