Wadds' tech pr blog
Wednesday, August 20, 2008
  Are sub-editing and proofing dying skills?
We have two massive proofing jobs underway at the moment at Rainier PR, in the form of a book and a series of white papers that are working their way through the agency’s editorial team.

Proofing and sub-editing are skills that are disappearing fast in the shift to multi-skilled editorial teams where material is no longer filed for review by a sub-editor, but more often than not published straight to the web. But they are really important, valuable skills and without them our language will be all the poorer.

The rise of SEO-crafted copy is exacerbating this issue, causing real issues for journalists and writers keen to promote their craft ahead of the attention of Google.

Grammar is a topic that polarises people like no other. I’m afraid that I’m at the liberal end of the spectrum, always wanting my kids to put creativity ahead of structure. Readers of my typo-ridden blog will be relieved to hear that I have a team of pedants on hand to proof my written work.

Anyway, I landed back in the office at 4pm to find an email discussion 20 emails deep redefining the finer points of our language from the editorial teams on the two proofing projects. Here’s the top ten bug bears:
  1. Effect is a noun, affect is a verb
  2. Blatantly, obviously and essentially are all filler words and can almost always be deleted
  3. Apostrophes – learn how to use them. There can be no excuses
  4. Never use the word miracle unless divine intervention can be proven before a jury
  5. 020 7494 6570 not 0207 494 6570. That’s our switchboard number by the way if you want to ring us
  6. Companies are singular. It not they, or them
  7. Bullet points and items in a list should never end with a full stop. Notice that they aren’t here
  8. More than, not over
  9. One to nine spelled out, 10 upwards in digits
  10. Web site is two separate words
For more grammatical nonsense check out Eat Shoots and Leaves by Lynne Truss and for the last word on proofing, get yourself a copy of the Economist Style Guide.

Tags: grammar, proofing, subedit
 
Comments:
If website is supposed to be 'web site' it's certainly not the norm.

This might seem a bit of a cowboy (or is that cow boy?) trick but in times of confusion I do a bit of crowdsourcing using Google.

In this case I'd put into Google 'website' and see how many results it pulls up:

Website = 1,720,000,000

And then:

Web site = 683,000 000

(Note: I put "web site" in quotes to make the search specific.)

Generally I'll go with whichever has the most results. As long as there's a big enough gap between the two of course.
 
As a pedant myself, I think the first nine points are spot on. Their whole point is achieving clarity and simplicity.

But I'd disagree with the last one. Do the subs team insist on calling blogs 'web logs'? Usage always converges to the simplest form, as long as consensus allows it. There's no point being pedantic for the hell of it.

Glad you pointed out the crowdsourcing option Ste, I do that too.

The Economist Style Guide is good. A couple of even better points of reference are Strunk & White's 'Elements of Style', and Orwell's essay 'Politics and the English Language'.

Nice post though -- we need to fight the corner for subbing and proofing before it dies out, and all we have left is a world of gobbledegook...
 
Must be a week for us grammar geeks, Stephen, since I've seen several posts over the past few days from bloggers on both sides of the pond. I'm always encouraged to see others weigh in on the merits of proper use of language; it's a consistent theme on our blog.

And I'd have to agree with your other two comments -- I now tend to spell it website. I may be a pedant but I haven't stopped evolving.
 
Glad to see it's 020 not 0845.

To derail slightly, phoning PR agencies on an 0845 number galls enormously.

Stephen Davies is a popularist tart and needs to grow some balls. The right way of doing things isn't decided on a vote. (I love him dearly, needless to say.)
 
The FT style guide seems to be the PR norm but The Times is The Daddy and far better thought out. Plus the FT seems to be brilliant at breaking its own rules daily.
 
has Steve hijacked your blog, Wadds?
 
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Stephen Waddington


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I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


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