Thursday, July 24, 2008
Q&A with LabourHome on Party Treasurer Campaign
LabourHome launched a campaign to challenge Jack Dromey's re-election to the role of Labour Treasurer. It is the largest independent Labour blog (60,000 regular users), run by former NOP pollster, Alex Hilton, US web campaign guru, Jag Singh and media strategist, Mark Hanson.
Its candidate was Mark McDonald, a human rights barrister, who is also associate editor of LabourHome.
LabourHome was responding to discontent amongst Labour grassroots that manifested itself on the site.
The campaign team wanted to show that ordinary members could be organised online, without big donors, influential backers and big infrastructure.
The campaign was largely conducted on the blogosphere and through engaging in online debates via the likes of Progress, New Statesman and Compass Youth online. It specifically targeted blog ads and a series of YouTube videos got over 25,000 views.
Mark McDonald got 41 per cent of the members vote versus 59 per cent for Jack Dromey. According to LabourHome, the block vote, accounting for 50 per cent, went entirely to Dromey.
LabourHome says that this will be the first of many similar campaigns to show that ordinary members can be mobilised behind a common cause online.
LabourHome launched a campaign to challenge Jack Dromey's re-election to the role of Labour Treasurer. It is the largest independent Labour blog (60,000 regular users), run by former NOP pollster, Alex Hilton, US web campaign guru, Jag Singh and media strategist, Mark Hanson.
Its candidate was Mark McDonald, a human rights barrister, who is also associate editor of LabourHome.
LabourHome was responding to discontent amongst Labour grassroots that manifested itself on the site.
The campaign team wanted to show that ordinary members could be organised online, without big donors, influential backers and big infrastructure.
The campaign was largely conducted on the blogosphere and through engaging in online debates via the likes of Progress, New Statesman and Compass Youth online. It specifically targeted blog ads and a series of YouTube videos got over 25,000 views.
Mark McDonald got 41 per cent of the members vote versus 59 per cent for Jack Dromey. According to LabourHome, the block vote, accounting for 50 per cent, went entirely to Dromey.
LabourHome says that this will be the first of many similar campaigns to show that ordinary members can be mobilised behind a common cause online.
