Wadds' tech pr blog
Monday, May 12, 2008
  Micro PR
There’s a big echo in the PR blogosphere around this story but rightly so: Stowe Boyd has written a thought provoking blog post setting out a proposal for micro PR asking PR firms to get out of his in-box and instead engage a conversation using tools such as Twitter.
“Maybe someday, a decade from now, PR flacks will have evolved the new DNA needed to really change. An occasional mutant may pop up even today, but the corporate/pr firm hypocrisy is so general and contaminating to all it touches that even the most enlightened will find themselves turned.”

“So, this is an additional argument for MicroPR: forcing PR firms to approach us in the open, on open social flow apps like Twitter, and in the small, where they have to jettison all the claptrap of the old press release model. In the open, that can't lie easily, or they will be caught on it. In the small, they have to junk the meaningless superlatives, the bogus quotes that no CEO ever mouthed, the run-on phrases, the disembodied third party mumbo jumbo, as if the press release were edited by God.”
Boyd cites a mechanism called Twitpitch that he proposed as a means for companies to pitch to him. It’s on the same lines of Mick Fealty’s tip for pitching bloggers: headline, laconic comment followed by a semi-colon and a URL, plus real world contact details.

I think we may just have seen the future. But it’s a long way off.

Labels:

  Permalink |
Comments:
once journos are all on Twitter then, yeah, let's do that. Imagine media training 10 years from now - "I'm, struggling to manage my Twitter because PR people fill my pages up."

when we 'follow' them we can look forward to mindless posts such as "too many people twittering me, AARGH!" or "just listening to Crosby, Stills and Nash and cranking it up to eleven, man"

and there'll be a new app by then that they want to communicate with by then but one thing for sure won't change, journos will still be on that knackered old opinionated high horse
# posted by Anonymous Muttley : 3:48 PM
 
Post a Comment


<< Home





Stephen Waddington

Email: swaddington@rainierpr.co.uk
Del.icio.us: wadds
Flickr: stephen waddington
IM: stephen_waddington@hotmail.com
Skype: swaddington
Twitter: wadds
Web: www.rainierpr.co.uk


About me

I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


Subscribe



Add Wadds' Tech PR Blog Mippin widget


Journalists

Charles Arthur
Chris Edwards
Chris Green
Danny Bradbury
David Manners
Nick Flaherty
Sally Whittle


Friends in the North

BBC News | Tyne
Charlie Bell
Newcastle Evening Chronicle
Wife in the North


PR Agency Blogs

Berkeley PR
Bite PR
Buffalo PR
Custard PR
EML
Immediate Future
Inferno PR
Johnson King
Lewis PR
Liberate Media
Lighthouse PR
ShinyRed
Spider
Staniforth
Strategic Public Relations



PR Bloggers

Andy Smith
Armand David
Becky McMichael
Ben Matthews
Brendan Cooper
Bryony Beynon
Colin Byrne
Constantin Basturea
Daljit Bhurj
David Brain
Dom Whitehurst
Drew Benvie
Fiona Campbell-Howes
Ged Carroll
Giles Shorthouse
Ian Green
James Warren
Jed Hallam
Jon Silk
Jonathan Hopkins
Jonny Rosemont
Justin Hayward
Katie Moffat
Mark Borkowski
Mark Manuel
Mark Pinsett
Matthew Watson
Morgan McLintic
Neville Hobson
Niall Cook
Paul Wooding
Philip Szomszor
Rax Lakhani
Richard Bailey
Richard Millington
Simon Collister
Simon Wakeman
Stephen Davies
Steve Earl
Steve Rubel
Stuart Bruce
Tim Callington
Tim Dyson
Todd Defren
Tom Malcolm
Tom Murphy
Will Sturgeon


Required Reading

Andrew Grill
Antony Mayfield
BBC Internet Blog
BBC News dot.life blog
BBCi Labs
broadstuff
Bubblegeneration Strategy Lab
Charlie Hoult
confused of Calcutta
Daryl Wilcox
Duct Tape Marketing Blog
Guy Fawkes
How can I recycle this?
Ian Delaney
James Gordon-MacIntosh
James Whatley
Laurence Kaye
MAKE Magazine
Martin's Blog...
New Media Knowledge
Official Google Blog
Rebecca Caroe
Robin Wilson
Russell Buckley
Seth Godin
Show me numbers
Smart Mobs
Social Media Elevation
The A to E
The London Review of Breakfasts
Trovus
Up at the Big House
Will McInnes
Zen Habits
Up at the Big House
Will McInnes
Zen Habits



Archives

June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / November 2008 /



Powered by Blogger