Thanks mate.

Agree completely on the apparent lack of student blogs. Not to say all students should go down the social media route but it's certainly a great way to show an interest and passion in thei chosen sector.

Besides, it would also help to showcase their writing skills and analytical thinking.

It seems that this isn't the case in the US however. I stumble across student blogs from the US on a daily basis.
 

In my opinion majority of students don’t blog, because they are not rushing to become professionals.

In a student blog you’re supposed to talk not only about personal life, but also about learning experiences, news in the industry and other serious stuff. It’s time consuming and can be risky in a way. Some employers are looking through profiles of prospective recruits on social –networking sites and base their decision on what they see. The content of the blog can reveal more information about a person than a Facebook profile , CV, references and the way someone behaves in the interview.

Why would students spend extra efforts and make their names visible online before they graduate and start looking for a job? I think that a person has to realise first that it’s time to become more organised and put more time and energy into professional growth. Professional blogging is a commitment and responsibility. As far as I know many undergraduate students don’t really like to hear these words.
 

@stephen davies - You've cracked it completely, just bizarre more students don't have a go, even if only in their final year.

@kayta - Harsh, yes, but perhaps this is the real reason. Lack of motivation?
 

I think it’s hard to be motivated when you are only 22 years old. Not everyone wants to start working full-time straight after university. Many people like to travel or do something different than working in an office. Obviously, every graduate applying for a job will say that he or she is self-motivated and ready to start a career. This doesn’t necessary mean that they really want it to happen. I believe there are several factors influencing on the level of someone’s motivation to get up early every morning. I’ll do a small research into other students’ motivation and write a post about it.
 

I'm slightly baffled by the "it's hard to be motivated at 22" comment. I know plenty of motivated 22 year olds - and they are the ones getting the good graduate jobs! I'd love to see more student blogs - it differentiates those that can write and be creative so that when I see 20 CVs from potential Account Execs I can already see that that 1 knows something about the industry, can write well and can be creative... tick tick tick.. all great traits for a first job in PR. PR is a competitive industry, if you want get the job you have to find a way to win.