Wadds' tech pr blog
Friday, March 14, 2008
  Tech PR jobs – hot UK firms are hiring
Despite attempts to talk down the economy there’s proof positive of the strength of the PR market this morning from the number of firms that are hiring.

Hotwire’s Drew Benvie, Weber Shandwick’s James Warren and Liberate Media’s Wendy Mcauliffe have all been blogging or twittering this week about their hiring plans.

Rainier PR is also hiring. We’ve got positions open across the agency for people interested in working in the emerging space that encompasses digital and tech PR.

If you’re looking for a job please consider giving me a shout, but also consider looking up any of the people mentioned. Chances are the people using social networks to support their business are the ones that will be doing the most interesting work. And by exploiting your social networks you will immediately signal that you're switched on – and will more than likely see the benefit of going direct in any salary offer.

Recession? Maybe we should be worried about an emerging skills shortage?

Update: Armand David at Brands2Life is also hiring.

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Comments:
what i don't get it there are all these universities offering 'PR degrees' but we keep complaining about skills shortages. are these grads all going into the so-called (and purely paid) glamour PR industries, like media and FMCG, rather than technology? do WE have an image problem....?
 
Thanks Wadds. This is exactly the kind of collaboration that we need to drive the digital PR skills shortage forward. It's exciting to see such hot career opportunities in this space, but where are all the PRs jumping to fill these social media-focused roles?! From my perspective, now is the time for PRs in more traditional agencies to make the leap to digital. Give it a year, and the competition is likely to be a lot fiercer.
 
Thanks for the ref, Wadds.

Cheers, Armand
 
I'm a PR and Advertising grad currently working for Buffalo Communications, a B2B high-tech specialist. So no, we're not all in the ‘glamour PR’ industries but I think many new grads feel drawn by the supposedly glam sides of PR i.e. consumer and things such as stunt PR (see Cake).

A lot of students don't know the sheer scale of the B2B industry compared to consumer side - this needs to change so that grads aren't disillusioned when they enter the real world.

Personally I love working in B2B - the subject matter generally takes a bit more thought and there is a lot more writing to be done, something I really enjoy.

To any grads reading: Don't write off B2B
 
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Stephen Waddington


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I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


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