Saturday, March 15, 2008
Downturns force innovation and create stars
Economic slowdowns force businesses to innovate - or die. Here’s a blog post from marketing guru Seth Godin about the potential to develop a business and make a name for yourself during a downturn.
"Change (and the fortunes that go with it) is almost always made during the down part of the cycle. It might not be fun, but it's exciting. (Where do you think Google came from?) The opportunity is to find substantial opportunities (in any field) that deliver real value and have a future. Those jobs/investments/companies/ideas are undervalued right now, but not for long."
Economic slowdowns force businesses to innovate - or die. Here’s a blog post from marketing guru Seth Godin about the potential to develop a business and make a name for yourself during a downturn."Change (and the fortunes that go with it) is almost always made during the down part of the cycle. It might not be fun, but it's exciting. (Where do you think Google came from?) The opportunity is to find substantial opportunities (in any field) that deliver real value and have a future. Those jobs/investments/companies/ideas are undervalued right now, but not for long."
Labels: PR
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Comments:
Stephen, the link to Seth’s post doesn’t seem to work. I agree with his statement. I’ve grown up in a country where economic system used to be very chaotic due to radical political changes. People had to learn and act very quickly to adapt to extremely turbulent environment.
It will be interesting to see how businesses in highly developed societies will be coping with downturn. I’d call this experience the Creativity Booster in a Western way.
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It will be interesting to see how businesses in highly developed societies will be coping with downturn. I’d call this experience the Creativity Booster in a Western way.
