Wadds' tech pr blog
Friday, March 30, 2007
  Sweet FA Cup
The BBC and BSkyB are set to lose the rights to the broadcasting of the FA Cup. A joint venture by ITV and Sentanta looks set to announce a four year, £400m-plus deal with the FA later today.

This would represent a huge coup for former BBC chairman, Michael Grade and a major blow for James Murdoch and BSkyB who have been so reliant on football from the broadcasting giant’s inception.

The irony in this is that Sky customers who have subscribed to the Sports package expecting FA Cup coverage will now be at loss. History repeating itself?
 
Tuesday, March 27, 2007
  One in ten victim of online fraud
A new report by Get Safe Online reckons that one in ten people have been a victim of online fraud, each losing an average of £875. The statistic that one in ten is a victim isn’t surprising, but it is surprising that the average loss is as high as £875.

See: http://www.consumerdirect.gov.uk/ for tips on how to prevent online fraud.
 
Friday, March 23, 2007
  Blog Flogging
A new European Union directive could help prosecute authors and publishers who try to boost their online profiles by writing fake reviews.

Designed to help protect consumers from fake blog entries that review their products, the need for this directive again undermines those that would proclaim blogging to be the last bastion of truth. The blogs I read I trust but there is, and always will be, a large amount of crap out there.
 
  Green up your screen
Microsoft is advising people to turn off their screensavers if they want to save energy. A PC running a screensaver consumes more energy than an idling PC in sleep or hibernating mode, the company says. Over a year, that equates to more than £40 of energy or 1,350lbs of carbon dioxide emissions jettisoned into the atmosphere.

Fine time for Microsoft to play the green card. We’d love to see the company’s carbon footprint, but hey, at least it’s making moves in the right direction
 
Thursday, March 22, 2007
  PS3 launch

The PS3 launches at midnight tonight to much fanfare and hype. With Sony’s fortunes taking a downturn of late, the console is under a huge amount of pressure to ape the success of its predecessors.

However, as the last of the ‘next generation’ of consoles to launch following the XBOX 360 and the Nintendo Wii – Sony has its work cut out for it and the PR gaffes it has made so far has not helped.

For the first time, Gareth, our resident gaming guru won’t be in the queues come midnight for the launch of a new console. Will anyone else?
 
Thursday, March 15, 2007
  Stand up to questioning

The great and the good of the technology and analyst media community congregated at the Clachan in Soho for Rainier PR’s annual pub quiz.

Call Centre Focus (CCF) magazine successfully negotiated a minefield of questions on subjects ranging from Gillespie Road tube to Joni Mitchell, the Fijian flag and the Thundercats to win a thrilling tie breaker.

Attendees included a mixed team of IT Week, Computer Weekly, Datamonitor, Ovum, Computerwire, IEE, myriad freelancers and Zero Down Time.
 
  Viacom to sue YouTube

It was inevitable that once YouTube was bought by a bigger company, other organisations would seek to benefit. Although, not the first, Viacom is certainly one of the biggest companies trying to seek compensation for infringement of copyright and are asking for something to the tune of $1 billion.

The BBC has shown that content providers can work with videosharing sites and with YouTube’s large and diverse audience. Viacom could have shot itself in the foot.
 
Tuesday, March 13, 2007
  YouTube ban lifted in Turkey

Turkey has lifted its ban on YouTube following a war of insults posted by sparing Greeks and Turks on the video sharing site. It culminated in insulting references to Mustafa Kemal Ataturk, Turkey’s founding father which lead to the ban.

We’ve already seen the London gangs plastered all over YouTube, could social networking become the new setting and cause of gang warfare?
 
Monday, March 12, 2007
  New Gadget Site
Rene Millman of IT PRO fame is seeking gadgets to review for Absolute Gadgets, a new site that he is developing with Matt Chapman.

Good luck to the both of them; it’ll be on my RSS as soon as it is live.
 
Thursday, March 08, 2007
  Sophie says...

Here’s a guest post from Sophie Jarvis who’s been ranting in the office this morning, and rightly so, about a posting on The PR Place by Richard Millington.

“Richard Middleton is, I hope, young and naïve. His assertion that the “hard line [PR] consultancy gig has been eroded by a twenty year wave of femininity”, with its implication that women are responsible for turning PR from a serious consulting business into a fluff industry is dumbfounding. I’m sure his boss Angie Petkovic, who runs apt marketing & pr, is bursting with pride.”
 
Wednesday, March 07, 2007
  Rainier PR’s Annual Pub Quiz 2007

Whilst we all put our lives on hold until the next stage of the Champions League commences, the Rainier PR Annual Pub Quiz is back to kick sand in the face of boredom.

Taking place on Wednesday 14th March at the Clachan on Kingly Street, the fun kicks off at around 6pm. There's a rafter of prizes on offer to the team of journalists who can knock reigning champions, IT WEEK, from their perch.

If you would like to take part, feel free to email the organiser, Lucy Wimmer.
 
  Social financial network

Reuters dalliance with Web 2.0 continues with plans to launch its own version of MySpace aimed at fund managers, traders and analysts.

Although unlikely to feature who their most favouritest person in the world ever is, the site instead will allow its users (70,000 is the number they are targeting) to trade research and trading models.

Reuters much like BBC, have always shown an interest in using new technologies and embracing social networking as their presence in Second Life shows. The challenge most companies face with social networking is turning it into cash – after all it is about decentralising content. But Reuters has targeted a very affluent audience which no doubt will be of huge interest to advertisers.
 
Monday, March 05, 2007
  BBC 2.0

The BBC has struck a deal to offer content through YouTube. This means that BBC clips, such as interviews and previews will be available through the site, and the Beeb will get a share of the advertising revenues.

So again, Auntie shows that it is adept at adapting and utilising new technologies. As a method of marketing and reaching different audiences I reckon embracing YouTube will be a huge success.
 
  How not to gatecrash a party

Tim Hoang has a new post on his BBC Bradford blog where he describes an unsuccessful attempt to gate crash a Bite PR party in order to meet former England manager, Terry Venables.
 





Stephen Waddington


Email: swaddington@rainierpr.co.uk
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Web: www.rainierpr.co.uk


About me

I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


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