Wadds' tech pr blog
Monday, January 29, 2007
Can't fail to lose with YouTube
With its huge audience and popularity it is no surprise that companies have used YouTube to promote their wares - sometimes to embarrassing effect. Often, the case with big organisations taking advantage of YouTube's appeal is that their videos are too slick, over produced, and jar awkwardly with YouTube's amateur appeal.
With its huge audience and popularity it is no surprise that companies have used YouTube to promote their wares - sometimes to embarrassing effect. Often, the case with big organisations taking advantage of YouTube's appeal is that their videos are too slick, over produced, and jar awkwardly with YouTube's amateur appeal.Now, a financial company, FXA World has come up with a cracking idea to generate coverage, produce a YouTube viral, yet stay on the right side of the users - and cheaply. It is offering $10,000 to budding film makers to create a short advert and post it on the video sharing site.
This should lead to a fantastically appealing video, hundreds of 'so bad they are good' videos all promoting the brand, and potentially millions of users downloading it all. Like other campaigns this cannot fail to lose. Or can it?
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2 comments
| Stephen Waddington @ 2:31 PM
This should lead to a fantastically appealing video, hundreds of 'so bad they are good' videos all promoting the brand, and potentially millions of users downloading it all. Like other campaigns this cannot fail to lose. Or can it?
Thursday, January 25, 2007
Kiddie Life
The BBC is set to launch its own version of Second Life aimed solely at youngsters. It will be slightly watered down with no money changing hands and sensibly no chat rooms.
No matter how good the recent press coverage for Second Life, I still don't think it is as popular as Drew B and cohorts would have you believe. However, the BBC has the financial backing to test the waters of new technology and has always excelled in this field.
Virtual worlds may finally take the massive step into the general public, though I don't think I'll ever be a fan. Real life does it for me.
Permalink | 4 comments | Stephen Waddington @ 9:44 AM
The BBC is set to launch its own version of Second Life aimed solely at youngsters. It will be slightly watered down with no money changing hands and sensibly no chat rooms.No matter how good the recent press coverage for Second Life, I still don't think it is as popular as Drew B and cohorts would have you believe. However, the BBC has the financial backing to test the waters of new technology and has always excelled in this field.
Virtual worlds may finally take the massive step into the general public, though I don't think I'll ever be a fan. Real life does it for me.
Permalink | 4 comments | Stephen Waddington @ 9:44 AM
Friday, January 19, 2007
Man’s world
The number of women working in IT is in decline. Still. Despite policy changes, amendments to working cultures and attractive salaries, IT still fails miserably to appeal to women.
Maybe money spent trying to encourage women into the sector should be split equally between that noble campaign and a new one to discourage hairy nose-picking males from drifting into the profession. Permalink | 0 comments | Stephen Waddington @ 4:47 PM
The number of women working in IT is in decline. Still. Despite policy changes, amendments to working cultures and attractive salaries, IT still fails miserably to appeal to women.Maybe money spent trying to encourage women into the sector should be split equally between that noble campaign and a new one to discourage hairy nose-picking males from drifting into the profession. Permalink | 0 comments | Stephen Waddington @ 4:47 PM
Thursday, January 11, 2007
Brand on the run
You may have seen that Rainier PR’s survey into the best and worst PR of 2006 has achieved a lot of interest in the UK, Ireland and beyond. The poll conducted by YouGov found that the Think Pink breast cancer awareness campaign was seen as the most positive PR programme of 2006 with the most negative “vibe” being generated by Heather Mills-McCartney during her split from her former-Beatle husband.
You can read more here.
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2 comments
| Stephen Waddington @ 4:53 PM
You may have seen that Rainier PR’s survey into the best and worst PR of 2006 has achieved a lot of interest in the UK, Ireland and beyond. The poll conducted by YouGov found that the Think Pink breast cancer awareness campaign was seen as the most positive PR programme of 2006 with the most negative “vibe” being generated by Heather Mills-McCartney during her split from her former-Beatle husband.The level of pick up goes to demonstrate the power of celebrity and, with Madonna’s adoption of an African child creating the second most negative buzz, how one or two this year have failed to endear themselves to the Great British public.
You can read more here.
Monday, January 08, 2007
Hasta la Vista
Bill Gates said that “connected experiences” would be the main focus of PC users across the globe as the Consumer Electronics Show (CES) opened in Las Vegas. Microsoft will plug the upcoming Vista platform heavily this week and promises us all “the connections” that are currently missing between platforms.
Bill Gates said that “connected experiences” would be the main focus of PC users across the globe as the Consumer Electronics Show (CES) opened in Las Vegas. Microsoft will plug the upcoming Vista platform heavily this week and promises us all “the connections” that are currently missing between platforms.How much of a difference will Vista make? Only time will tell but in his penultimate address to CES – Gates confirmed that next year would be his last keynote at the show before stepping down as Microsoft CEO – has he finally found a carrot with which to tempt consumers to upgrade after years of “bells and whistles” editions of Windows?
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5 comments
| Stephen Waddington @ 5:42 PM
Thursday, January 04, 2007
Tech in 2007: applications, content and Vista drive growth
Web applications, content and Microsoft Vista will drive growth in the tech sector in 2007 according to Rainier PR’s annual predictions for the coming year. Here’s the headlines. And if these tickle you fancy, please check out the original article for a full analysis.
Web applications, content and Microsoft Vista will drive growth in the tech sector in 2007 according to Rainier PR’s annual predictions for the coming year. Here’s the headlines. And if these tickle you fancy, please check out the original article for a full analysis.- Infrastructure: A third of enterprise tech budgets will be spent on hardware with disaster recovery, security and consolidation featuring at the forefront of buyers’ minds
- Storage: Hardware-based tape encryption will attempt to stop data theft and Microsoft Vista will drive desktop and laptop storage demands
- Software: Microsoft Vista will divert budgets away from enterprise solutions, the adoption of web-based applications will continue
- Security: vendors to adopt destruction product testing to reduce vulnerabilities as hackers join forces with organised crime
- Telco: connectivity stalls fixed line convergence and IP networks drive multimedia applications such as voice and web conferencing
- Mobile: advertising rockets, and information and entertainment content drives usage as Web 2.0 applications migrate to mobile
Media in 2007: personal content dominates
National and trade media focuses on digital dialogue, celebs drive the news stand and radio renaissance results from new media channels.
National and trade media focuses on digital dialogue, celebs drive the news stand and radio renaissance results from new media channels.Read on for Rainier PR’s annual media preview for 2007. Here’s the headlines. And if these tickle you fancy, please check out the original article for a full analysis.
- Newspaper readership will continue to decline; ad revenues will follow
- Trade media remain important, but the shift to digital, and dialogue with readers will accelerate
- Digital radio will continue to grow as users discover new channels and on-demand radio emerges
- Demand for glossy magazines will be insatiable; print and digital will continue to grow
- Reality TV gives way to 'you' TV. Digital TV continues to grow ahead of analogue switch-off
Tuesday, January 02, 2007
$100 laptop set for summer launch
You may not be able to watch the Saddam movie on on it, but the little $100 XO machine should allow children in the poorest parts of the world access to a tool that many of us take for granted.
Running a cut-down version of Linux, the XO has a specially designed user interface called Sugar that is hoped to offer innovative youngsters an alternative to Windows.
The One Laptop Per Child (olpc) is a movement spearheaded by the father of the internet, Nicholas Negroponte that aims to put affordable technology into the hands of kids from as far afield as Nigeria and Thailand. It’s going to need the support of third world governments, but this has got to make a difference. Permalink | 1 comments | Stephen Waddington @ 4:29 PM
You may not be able to watch the Saddam movie on on it, but the little $100 XO machine should allow children in the poorest parts of the world access to a tool that many of us take for granted.Running a cut-down version of Linux, the XO has a specially designed user interface called Sugar that is hoped to offer innovative youngsters an alternative to Windows.
The One Laptop Per Child (olpc) is a movement spearheaded by the father of the internet, Nicholas Negroponte that aims to put affordable technology into the hands of kids from as far afield as Nigeria and Thailand. It’s going to need the support of third world governments, but this has got to make a difference. Permalink | 1 comments | Stephen Waddington @ 4:29 PM
