Wednesday, December 19, 2007
A year in tech PR
The end of 2007 is nigh - and inevitably time to reflect on 2007. We’ve put our heads together and come up with the tech PR highs and lows of the year.
(1) Most important development in social media
Facebook appeals to everyone, but is the next best thing around the corner? After all no one saw it coming.
(2) Biggest disappointment
Twitter – don’t care what anyone says it’s bollocks. Live life, don’t spend it broadcasting updates to you mates.
(3) High
Borkowski’s Wispa campaign. Real genius and proof that social media can deliver a return on investment. Also a slap in the face for agencies that didn’t have the balls to get stuck in and experiment earlier (us included).
(4) Low
TWL dies a death - favourite stories include the Richard Millington campaign (whatever your views on it, it was bloody funny); the day in the life of ITPR and the Flackenhack awards. Fingers crossed for a summer part in 2008.
(5) Biggest cock up
Facebook’s handling of Beacon, but not Beacon itself which actually might work in fulfilling the huge revenue potential of a social network. Is the traditional media running scared of the new kid on the block and looking to make an example of it?
(6) Predictions for 2008
Facebook will work out a way to monetise its user base, or it will die. The rise in more niche social networks will also become more obvious. The launch of Saga Zone and success of Realbuzz.com reflects Long Tail theory.
(7) Next big thing?
We said Twitter was bollocks - but with increasing demands on free time, micro-blogging - and subsequently micro-content will become more prevalent.
(8) Most important tech development
Broadband availability in the UK is almost 100 per cent. Almost all the mainstream broadcasters now have a flavour of over the top TV which is surely a stepping stone to IPTV.
Who’s next? Drew, Stephen, Stuart, Ian, Ged, James, Will what do you think?
The end of 2007 is nigh - and inevitably time to reflect on 2007. We’ve put our heads together and come up with the tech PR highs and lows of the year.(1) Most important development in social media
Facebook appeals to everyone, but is the next best thing around the corner? After all no one saw it coming.
(2) Biggest disappointment
Twitter – don’t care what anyone says it’s bollocks. Live life, don’t spend it broadcasting updates to you mates.
(3) High
Borkowski’s Wispa campaign. Real genius and proof that social media can deliver a return on investment. Also a slap in the face for agencies that didn’t have the balls to get stuck in and experiment earlier (us included).
(4) Low
TWL dies a death - favourite stories include the Richard Millington campaign (whatever your views on it, it was bloody funny); the day in the life of ITPR and the Flackenhack awards. Fingers crossed for a summer part in 2008.
(5) Biggest cock up
Facebook’s handling of Beacon, but not Beacon itself which actually might work in fulfilling the huge revenue potential of a social network. Is the traditional media running scared of the new kid on the block and looking to make an example of it?
(6) Predictions for 2008
Facebook will work out a way to monetise its user base, or it will die. The rise in more niche social networks will also become more obvious. The launch of Saga Zone and success of Realbuzz.com reflects Long Tail theory.
(7) Next big thing?
We said Twitter was bollocks - but with increasing demands on free time, micro-blogging - and subsequently micro-content will become more prevalent.
(8) Most important tech development
Broadband availability in the UK is almost 100 per cent. Almost all the mainstream broadcasters now have a flavour of over the top TV which is surely a stepping stone to IPTV.
Who’s next? Drew, Stephen, Stuart, Ian, Ged, James, Will what do you think?
Labels: media, social media, technology
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Comments:
The whole point of micro blogging is to quickly have a snapshot of where people are, what they're up to and what they are planning to do. Why say in 500 words what you can say in 200 letters?
The micro blog, like SMS, is popular and will continue to be so.
The micro blog, like SMS, is popular and will continue to be so.
I think the major area you've missed is the "Read Web" versus the brand-building, manipulated by PR folk "other web".
The Real stuff is free to air, content created by individuals who can say what they want where they want.
Contrast with corporate speak, brands having their own blogs and social media sites. Sochial Meedia SCHMEEDIA. It's all fakery.
don't get me wrong, I am in the adworld too but the public is wising up to the real stuff and finding that the corporate / brands just leave you feeling, well - manipulated and patronised.
Rebecca Caroe
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The Real stuff is free to air, content created by individuals who can say what they want where they want.
Contrast with corporate speak, brands having their own blogs and social media sites. Sochial Meedia SCHMEEDIA. It's all fakery.
don't get me wrong, I am in the adworld too but the public is wising up to the real stuff and finding that the corporate / brands just leave you feeling, well - manipulated and patronised.
Rebecca Caroe
