Wadds' tech pr blog
Friday, June 15, 2007
  Publish your new biz pitches
I met Rebecca Caroe yesterday, a fellow London scooter rider and consultant to creative agencies. She recently completed an excellent piece of work that everyone in agency land should read. She reckons that creative agencies are laggards when it comes to all things Web 2.0 and that if we don’t watch out the management consultants are going to clean up.

She’s had a really cracking idea about how agencies should promote themselves. Presentation aside, Rebecca reckons that there’s very little to differentiate the positioning of one agency web site from another. Our currency is the development and execution of ideas and we all reckon that we’re The World’s Leading.


So, Rebecca thinks that we should start publishing new biz pitch presentations under creative common licenses. Prospects would instantly get an idea of an agency’s approach and if a competitor or client wanted to use an idea then they would be free to do so, so long as they provided appropriate credit.


It’s a really smart idea that has got me thinking. But how many agencies would have the bottle to take should an audacious approach?


Watch this space.
 
Comments:
Thanks for the encouragement, Wadds. As you say, I have suggested this a couple of times to a couple of agency MDs and nobody has yet taken the bait.

How hard is it?

Rebecca
 
Post a Comment


<< Home




























Stephen Waddington


Email: swaddington@rainierpr.co.uk
Del.icio.us: wadds
Flickr: stephen waddington
IM: stephen_waddington@hotmail.com
Skype: swaddington
Twitter: wadds
Web: www.rainierpr.co.uk
LinkedIn: stephenwaddington



About me

I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


Subscribe




Add Wadds' Tech PR Blog Mippin widget


Journalists

Charles Arthur
Chris Edwards
Chris Green
Danny Bradbury
David Manners
Nick Flaherty
Paul Bradshaw
Sally Whittle


Friends in the North

BBC News | Tyne
Charlie Bell
Newcastle Evening Chronicle
Wife in the North


PR Agency Blogs

Berkeley PR
Bite PR
Buffalo PR
EML
Hill & Knowlton
Immediate Future
Johnson King
Lewis PR
Liberate Media
Lighthouse PR
Ruder Finn
ShinyRed
Spider
Staniforth
Strategic Public Relations
Text 100


Marketing

adliterate
Amelia Torode
Andrew Grill
Behind the Buzz
BlogStorm
Crackunit
David Airey
Econsultancy
Iain Johnston
Make Marketing History
Mark Adams
Marketing, Web & Co.
Modern Marketing
nick burcher
Only Dead Fish
Problogineer
The Engaging Brand


PR Bloggers

Andy Smith
Antony Mayfield
Armand David
Becky McMichael
Ben Matthews
Brendan Cooper
Bryony Beynon
Chris Lee
Colin Byrne
Constantin Basturea
Daljit Bhurj
Daryl Wilcox
David Brain
Dom Whitehurst
Drew Benvie
Ged Carroll
Giles Shorthouse
Grant Currie
Ian Green
James Warren
Jed Hallam
Jon Silk
Jonathan Hopkins
Jonny Rosemont
Justin Hayward
Katie Moffat
Mark Borkowski
Mark Manuel
Mark Pinsett
Matthew Watson
Morgan McLintic
Neville Hobson
Niall Cook
Paul Wooding
Philip Szomszor
PR Bristol
Rax Lakhani
Richard Bailey
Richard Houghton
Richard Millington
Simon Collister
Simon Wakeman
Stephen Davies
Steve Earl
Steve Rubel
Stuart Bruce
The Flackenhack Awards
Tim Callington
Tim Dyson
Tim Hoang
Todd Defren
Tom Malcolm
Tom Murphy
Will Sturgeon


Recommended Reading

BBC Internet Blog
BBC News dot.life blog
BBCi Labs
broadstuff
Bubblegeneration Strategy Lab
Charlie Hoult
Chris Applegate
Chris Garrett
confused of calcutta
Duct Tape Marketing Blog
Faster Future
Herd
Ian Delaney
James Gordon-MacIntosh
James Whatley
Laurence Kaye
Life moves pretty fast
New Media Knowledge
Official Google Blog
PR Bristol
Rebecca Caroe
Robin Wilson
Russell Buckley
Russell Davies
SEOCO Blog
SEOptimise
Seth Godin
Show me numbers
Smart Mobs
Social Media Elevation
Social Media Trader
Someone Once Told Me Updates
The A to E
Trovus
We Are Social
welcome to optimism
Will McInnes
you might like this


Archives

June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / November 2008 / December 2008 / January 2009 / February 2009 / March 2009 /



Powered by Blogger

.