Tuesday, February 20, 2007
IDG takes ComputerWorld global with UK launch
ComputerWorld UK will make its maiden voyage into the already congested waters of technology news websites when it launches at the end of February. Backed by the might of IDG it will go head to head for the attention of IT decision-makers with Computing, Computer Weekly and Silicon.
Mike Simons, presenting to the Rainier PR team upstairs at the Clachan on Friday afternoon, pulled no punches about its intended audience: it's not for the geeks. Rather, it’s aimed at senior IT managers and IT directors in UK enterprises and will provide practical hands-on information, but won’t bamboozle.
Simons is best known for driving stories off the pages of Computer Weekly into the nationals during his reign as news editor. So are his competitors throwing down extra anchors to secure their positions? Who knows, but one thing's for sure there has to be a casualty in this crowded market in the medium to long term. Permalink |
ComputerWorld UK will make its maiden voyage into the already congested waters of technology news websites when it launches at the end of February. Backed by the might of IDG it will go head to head for the attention of IT decision-makers with Computing, Computer Weekly and Silicon.
Mike Simons, presenting to the Rainier PR team upstairs at the Clachan on Friday afternoon, pulled no punches about its intended audience: it's not for the geeks. Rather, it’s aimed at senior IT managers and IT directors in UK enterprises and will provide practical hands-on information, but won’t bamboozle.
Simons is best known for driving stories off the pages of Computer Weekly into the nationals during his reign as news editor. So are his competitors throwing down extra anchors to secure their positions? Who knows, but one thing's for sure there has to be a casualty in this crowded market in the medium to long term. Permalink |
