Wednesday, February 07, 2007
Drive by web visitors don’t buy
We saw a huge peak in hits on the Rainier PR web site when we announced the results of our You Gov PR hits and misses of 2007. But the majority of hits were from drive by visitors who had a quick look at the source press release and moved on.
I’m not sure anymore if hits are a useful measure of the success of a web site. Instead I think the amount of time a visitor spends on your site and the site journey that they take is a better guide of their intent to purchase products or services. Permalink |
We saw a huge peak in hits on the Rainier PR web site when we announced the results of our You Gov PR hits and misses of 2007. But the majority of hits were from drive by visitors who had a quick look at the source press release and moved on.I’m not sure anymore if hits are a useful measure of the success of a web site. Instead I think the amount of time a visitor spends on your site and the site journey that they take is a better guide of their intent to purchase products or services. Permalink |
Comments:
The ultimate aim of business is to make money but do you not think that building brand and visability - which you obviously have done - is just as important?
# posted by 
: 4:36 PM
: 4:36 PM
Yes, this was an exercise in pure profile building, and by any metric it has been a success and a cracking case study for the agency.
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