Wadds' tech pr blog
Thursday, January 25, 2007
  Kiddie Life
The BBC is set to launch its own version of Second Life aimed solely at youngsters. It will be slightly watered down with no money changing hands and sensibly no chat rooms.

No matter how good the recent press coverage for Second Life, I still don't think it is as popular as Drew B and cohorts would have you believe. However, the BBC has the financial backing to test the waters of new technology and has always excelled in this field.

Virtual worlds may finally take the massive step into the general public, though I don't think I'll ever be a fan. Real life does it for me.
 
Comments:
i agree that Drew B has been doing a great job with second life,(though, not one of my friends from home have ever heard of it) but I still cannot see the appeal of living your life virtually. I think the BBC's angle is a good choice and it can only aid in developing kids' communication and IT skills.

But i'd still rather see kids go out and play with each other.
 
Hi Wadds,

I don't think the BBC is going up against Second Life so much as exploring new ways to ensure its programmes stay relevant to tech-savvy kids.

When you were a kid, how much did you want to be in the A-Team, or drive in KITT? By tying in a virtual world with programming content, the BBC can let kids actually become immersed in TV programmes, rather than simply watching them. The BBC is very savvy about technology, and it'll be very interesting to see how this pans out.
 
Second Life is weird, weird, weird. I am not that old and reasonable tech-savvy, but it just baffles me. TALK TO REAL PEOPLE!!!! MAKE THE MOST OF YOUR 'FIRST' LIFE!!

http://www.getafirstlife.com/
 
SecondLife is an interesting concept, however it is different from the other online services that we've been used to in that it doesn't extend our existing offline life. Instead Second Life is escapism in its purist sense. I suspect that it will attract a global niche rather than being truly mainstream. (Kind of like Star Trek or Babylon 5 fans).
 
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Stephen Waddington


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I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


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