Thursday, January 11, 2007
Brand on the run
You may have seen that Rainier PR’s survey into the best and worst PR of 2006 has achieved a lot of interest in the UK, Ireland and beyond. The poll conducted by YouGov found that the Think Pink breast cancer awareness campaign was seen as the most positive PR programme of 2006 with the most negative “vibe” being generated by Heather Mills-McCartney during her split from her former-Beatle husband.
You can read more here.
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You may have seen that Rainier PR’s survey into the best and worst PR of 2006 has achieved a lot of interest in the UK, Ireland and beyond. The poll conducted by YouGov found that the Think Pink breast cancer awareness campaign was seen as the most positive PR programme of 2006 with the most negative “vibe” being generated by Heather Mills-McCartney during her split from her former-Beatle husband.The level of pick up goes to demonstrate the power of celebrity and, with Madonna’s adoption of an African child creating the second most negative buzz, how one or two this year have failed to endear themselves to the Great British public.
You can read more here.
Comments:
Spotted this on Sky at lunchtime. You are a PR whore Mr Waddington. Textbook tactic executed with pure class.
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: 6:50 PM
: 6:50 PM
