Friday, December 22, 2006
Web of intrigue
The FT has today published an article outlining the future for those working within the marketing industry. One of the key points is that by 2016 internet marketing is predicted to be the biggest advertising medium. It is also expected that advertising and editorial will be less defined and the consumer's power to edit messages will continue to rise.
With technology continuing to move at a fast pace so too does the environment that we operate in. The old adage that 'the only constant is change' can be no more apt. However, in comparison to previous years, the marketing environment should be aware that change is constant and they will have to regularly alter their operations. Permalink |
The FT has today published an article outlining the future for those working within the marketing industry. One of the key points is that by 2016 internet marketing is predicted to be the biggest advertising medium. It is also expected that advertising and editorial will be less defined and the consumer's power to edit messages will continue to rise.With technology continuing to move at a fast pace so too does the environment that we operate in. The old adage that 'the only constant is change' can be no more apt. However, in comparison to previous years, the marketing environment should be aware that change is constant and they will have to regularly alter their operations. Permalink |
Comments:
interesting article. But do you not think that instead of marketing firms continually adapting to a different environment everytime the 'new new big thing that will do away with marketing as we know it' comes out we will see a greater rise in the number of more niche marketing sectors, like SEO and per pay click companies?
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: 11:47 AM
: 11:47 AM
