Wadds' tech pr blog
Thursday, November 30, 2006
  Sat nav blindness

Are tabloid tales of dodgy sat nav routing fact or fiction? Drivers following satellite navigation systems through a village in North Yorkshire have been directed along the edge of a 100ft cliff, a bus full of pensioners were stranded in Chepstow, and a once quiet route near Bristol Airport has become a rat run.

I had previously dismissed such stories as hype but after two recent experiences I’m now convinced of the issue.

Visiting my brother in Grange over Sands on the southern edge of the Lakes this weekend I was routed off the M6 onto the A251. Fair enough.

But then when I was less than three miles from my destination I was directed onto an ancient minor road which, whilst marginally more direct, landed me behind a milk tanker and then a horse and cart.

It happens all the time according to locals – what was once a remote hamlet on the edge of Morecambe Bay now has traffic steaming past almost constantly.

And then there was an incident in Northumbria. Racing to a beach north of Alnwick in the summer I got routed onto a single track route through a corn field in order to short-cut the town. Suffice to say the farmer I met coming the other way wasn’t impressed and I ended up reversing for more than half a mile to get out of his way.

Sat nav is reckoned to be the must-buy gadget for Christmas. Manufacturers need to re-examine their algorithms or decades of town planning are going to be wasted.
 
Comments:
I agree I once heard of a sat nav system leading cars through a ford which was far to deep.
Although Steve is racing on public roads not illegal? You bad man.
 
Post a Comment


<< Home




























Stephen Waddington


Email: swaddington@rainierpr.co.uk
Del.icio.us: wadds
Flickr: stephen waddington
IM: stephen_waddington@hotmail.com
Skype: swaddington
Twitter: wadds
Web: www.rainierpr.co.uk


About me

I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


Subscribe




Add Wadds' Tech PR Blog Mippin widget


PR Bloggers

Andy Smith
Antony Mayfield
Becky McMichael
Ben Matthews
Brendan Cooper
Brendon Craigie
Colin Byrne
Constantin Basturea
Daljit Bhurj
Daryl Wilcox
David Brain
Dom Whitehurst
Drew Benvie
Ged Carroll
Giles Shorthouse
Grant Currie
Ian Green
James Warren
Jonathan Hopkins
Jonny Rosemont
Justin Hayward
Mark Borkowski
Mark Manuel
Mark Pinsett
Matthew Watson
Morgan McLintic
Neville Hobson
Niall Cook
Paul Wooding
Philip Szomszor
Rebecca Caroe
Richard Bailey
Richard Millington
Simon Collister
Simon Wakeman
Stephen Davies
Steve Rubel
Stuart Bruce
Tim Callington
Tim Dyson
Todd Defren
Tom Murphy
Will Sturgeon


PR Agency Blogs

Bite PR
Custard PR
Immediate Future
Johnson King
Lewis PR
Liberate Media
Lighthouse PR
Put Simply
ShinyRed
Spider
Staniforth
Strategic Public Relations
Text 100


Journo Bloggers

Charles Arthur
Chris Edwards
Chris Green
Danny Bradbury
David Manners
Diary of a Wordsmith
Lem Bingley
Nick Flaherty
Sally Whittle
Steve Ranger


Worth Reading

BBC Internet Blog
broadstuff
Bubblegeneration Strategy Lab
Confused of Calcutta
Charlie Hoult
David Maisters
Duct Tape Marketing
Ian Delaney
Laurence Kaye
New Media Knowledge
Official Google Blog
Russell Buckley
Smart Mobs
The Long Tail
Trovus
Will McInnes



Archives
June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 /



Powered by Blogger