Wadds' tech pr blog
Tuesday, October 10, 2006
  Google buys YouTube
After days of speculation, Google has purchased YouTube for $1.65billion in stock.

The deal allows Google Video and YouTube users to watch free videos, with advertising revenue split between Google and the creators of the video.

This also allows YouTube to monetise its free content to the same degree of success as Google has done, less than 18months since its inception.
 
Comments:
Google is in danger of becoming the new Microsoft. Rather like Chelsea in the Premier League, they'll become disliked because of their size. Great for the founders, though. Proved that there really WAS money to be made in the dotcom boom.
 
It was always inevitable that YouTube would eventually 'sell out'. I say this in inverted commas because you can hardly blame them. YouTube does not have a clear business model and Google is a perfect example of how to monetise free tools. This however, may be good news for the amateur film maker as they will see some of the advertising funds. Because of this, i think that YouTube are a long way off being Chelsea of the WEB2.0 world.
 
Google is the new Microsoft. It just made life a lot harder for Yahoo! and IAC by jacking up the prices of companies that they may want to acquire to try and get critical mass.
 
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Stephen Waddington


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I'm the managing director of Rainier PR, a tech PR firm based in London, UK, and part of Loewy. This blog is written in a personal capacity and does not necessarily reflect the views of Rainier PR.


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