G24 / heaven
Last week saw the launch of G24, a free online pdf newspaper from the Guardian Group, which the audience is expected to print out in order to read and is readily available 24 hours a day, 7 days a week.

This seems to straddle the middle ground between the whole new media versus old media / death of the print debate with its up to date information in a format we feel comfortable taking to the toilet.

Except it doesn’t do the job as well as either print or online media.

Firstly, online print is two steps more accessible than G24 in that as soon as it comes on screen, you can read it, and it is easier to scan the pages for relevant stories. Secondly, online news offers moving images and optional access to a wealth of related information to the subject.

With regards to traditional print media, G24 requires you to access a computer and print out the newspaper. In an impatient - or lazy - world this can be time consuming especially when the newspaper with more stories only costs 70p and you can pick it up on the way to work.   Permalink |